Support the Girls is an organization based around supporting women who have been diagnosed with breast cancer. In addition to designing the organization, I also created an ad campaign titled “It’s time to get handsy” to promote self-testing for breast cancer. I decided to use cheeky language to encourage the viewer to follow the message. Instead of using the usual breast cancer graphics, I chose to use photographs of hands holding or squeezing simplistic illustrations of breasts.
The ad campaign features a poster series, social media posts, an informational zine, a website, and a care package.
