Giddy Candy Co.

I created Giddy Candy Co. for my senior capstone project. Giddy Candy Co. is a bright and light-hearted brand whose main objective is to provide ethically sourced and wholesome sweets to the masses. The term “giddy” commonly refers to the feeling of being cheerful or joyous excitement. Giddy has a mission beyond selling candy, they want to send a message. Chocolate and sugar production are a few of the industries that still use human slavery. Each product features information about Giddy’s ethically produced ingredients and how they combat the issue. Using lighthearted and expressive illustrations is a large component to the Giddy brand. The illustrations featured on all packaging was a cognizant choice in order to cater to the young audience as well as to catch the eye of older audiences. All in all, the Giddy Candy Company’s main focus is to share a message and sell candy in a friendly and wholesome way.